AOWL Verb started with testing of their current website design structure which was target processed including A/B testing and came up with the suggestion of redesigning their landing page. The idea was to create a much simplified and captivating page for their lead generation which is user friendly and results in maximum lead generation.
The landing pages fetched an increase in their top line as more and more users were directed to their website. AOWL Verb successfully optimized their conversion rate.
AOWL Verb conducted an overall digital audit and suggested website updates. After the updates, we optimized their existing running campaigns which increased their website traffic up to 300%+. We undertook their social media and then designed new campaigns specific to country and treatment, relatable to the market. We simultaneously updated their domestic campaigns. Their top line increased and the campaigns resulted in an exponential increase in their international lead generation & conversion.
AOWL Verb suggested that campaigns be run via facebook & Instagram for appropriate targeting. Different groups for the exhibition, i.e., visitors as well as exhibitors were targeted for registration. SMO techniques were used to increase registration by running niche campaigns and directing the traffic to the registration page. As a result, more that 10k registers have registered already and still continue to do so. All exhibition counters have been filled with positive online engagement.
In the beginning, AOWL Verb undertook off page activities including content development & submission and made some crucial on-page technical website recommendations. The changes resulted in a visible growth of search results. Digital audit and Marketing automation was conducted simultaneously to analyze a step by step website tracking. A CRO study was conducted including funnel visualization, heat map analysis and user journey.
SMM campaigns resulted in an exponential increase social engagement along with qualified lead generation and optimized conversion.
The AOWL VERB team provides a full blown digital marketing service that encompasses social media, demand generation, digital advertising, search engine optimization that has only increased our visibility & our inbound lead generation by over 300%. They are invaluable partners in our effort to promote brand awareness, drive traffic to our website, and get exhibitors & visitors on board.
I’ve worked with AOWL VERB for more than 10 years on many projects including PPC, SEO, Social Media, Website programs, lead nurture and more. I could not be more impressed with their professionalism, teamwork, communication and results.
AOWL VERB has been instrumental in incredibly handling the Delhi Police Application live. Working with Ankit Dua is a pleasure. Real time service, thorough support and solid hold on work has brought us really far. The technology front is admirable!
The folks at AOWL VERB who handle our account are extremely responsive. They provide us with meaningful data that allows us to make decisions about how we advertise online. We value their expertise.